TL;DR

• Automate your post purchase DMs to boost repeat orders and LTV.
• Send instant thank-you messages, delivery updates, reviews, and upsells automatically.
• Use PeriScale’s AI automation to reply in 30 seconds across Instagram, Messenger, and WhatsApp.
• Add behavior-based triggers to drive more sales with less manual work.
• Track total revenue from automated conversations using PeriScale’s analytics.
  → periscale.app

Why Post-Purchase DM Automation Actually Changes Everything

Most brands chase new customers and forget the ones who already bought.
That’s where money leaks.
Post purchase dm automation closes that hole and builds a cycle where every customer is a repeat customer.

Modern e-commerce brands use tools like
• PeriScale → https://periscale.app
• ManyChat → https://manychat.com
• Klaviyo + SMS integrations → https://www.klaviyo.com
• Shopify Flow → https://shopify.com/flow

But PeriScale does something others don’t. It mixes 30-second AI replies with automated upsells, CRM sync, and analytics in one place.

This is where your LTV jumps.

DATA BOX. Post-Purchase Behavior Stats

79% of customers are more likely to buy again if the brand sends follow-up communication. (Source. Shopify Insights)
50–70% of review requests convert better through DMs than email.
20–45% of repeat orders come from personalized upsells within 7–21 days.

What You Can Automate After Every Purchase

Your post purchase dm automation should cover these layers.

1. Instant Thank-You Message

Examples.
• Hey [name], thanks for your order.
• Here’s your invoice.
• Want delivery updates here? Just reply “yes”.

Compare it.
• Email open rate → 17–25% (low)
• DM seen rate → 90–98% (way higher)

This is why PeriScale focuses heavily on DM flows instead of emails.

2. Delivery Updates Inside Their DM

Customers hate opening courier sites.
DM updates feel clean and quick.

Tools comparison box.

Feature Comparison. Delivery Updates

PeriScale wins because it completes the entire cycle.

3. Automated Upsells

Your system checks what they bought.
Then sends a perfectly relevant offer.

Examples.
• Bought a green kurti → sends matching palazzo.
• Bought a grooming kit → offers premium variant.
• Bought a shoe → shows socks or insole options.

A/B test pages.
For SEO and trust building, link to your product categories.
• https://periscale.app/features
• https://periscale.app/ai-agents
• https://periscale.app/automation

4. Review & UGC Collection

DM beats email every day.

Message example.
• Hey, hope your order reached safely.
• Want to share a quick review?
• Want to upload a product photo? I’ll make a 10% discount code for you.

Outbound links to show authority.
• https://www.shopify.com/blog/customer-experience-design
• https://sproutsocial.com/insights/social-proof

5. Winback Automations

If someone hasn’t purchased in 30, 45, or 60 days.
DM them automatically.

Example.
• Hey [name], we dropped some new designs today.
• Want a small 5% comeback code?

Add your internal link here for SEO.
→ https://periscale.app

How Post-Purchase DM Automation Increases LTV

1. Repeat Purchases Rise

Fast replies keep customers warm.
PeriScale replies in 30 seconds 24/7.

2. Upsells Convert Better

DMs feel personal.
People respond faster in Messenger or WhatsApp.

3. Automation Removes Human Forgetting

You never miss a follow-up again.

4. Support Load Decreases

Tracking updates and FAQs are handled by AI.

5. Everything Syncs to CRM

PeriScale’s dashboard becomes your single source of truth.

DATA BOX. Automation ROI

Average SME owner wastes 1,300+ hours yearly managing social media manually.

With automation, brands see:
• 20+ hours saved weekly
• 30–55% increase in retention
• Higher LTV per customer

How To Set Up Post-Purchase DM Automation in PeriScale

Step 1. Connect Accounts

Instagram
Messenger
WhatsApp Business
Shopify or WooCommerce

Step 2. Select the “Post Purchase Flow” Template

Fastest way to launch without writing from scratch.

Step 3. Add Your Messages

Thank you
Tracking
Upsell
Review request
Winback

Step 4. Add Conditions

• Product-based triggers
• Time delays
• Behavior triggers (opened, replied, clicked)

Step 5. Go Live and Track Revenue

PeriScale dashboard shows.
• Conversion rate
• Reply rate
• Upsell orders
• Revenue per conversation

Everything in one screen.

FAQ

Does this work on all platforms?

Yes. Instagram, Messenger, WhatsApp.

Will customers think it's a bot?

Not if you set up natural messages.
PeriScale AI sounds human.

Can I use my own CRM?

Yes. PeriScale syncs with CRMs and lead pipelines.

How fast can I set up post purchase dm automation?

10–20 minutes using templates.

Will this increase LTV?

Almost always.
More touchpoints.
More conversation.
More repeat orders.