Case Study. How Agency X Turned Comments into $10K Revenue

TLDR. Quick Summary
• Agency X turned comment engagement into real sales using conversation led growth
• PeriScale replied to every comment and DM within 30 seconds and captured 312 leads
• Automated follow-ups increased the conversion rate from 3 percent to 11 percent
• The agency generated $10,438 in 30 days from comment-to-DM automation
• This case study breaks down the system and shows how any SME can replicate the results
Introduction
Online attention is cheap. Conversions are not.
Every small business fights to get likes, views, and comments. Very few know how to turn that attention into revenue.
Agency X used conversation led growth to flip that equation.
For them, engagement was not a vanity metric. Engagement was circulation.
Comments were not noise. Comments were signals. Buyers were already leaning in.
They only needed a system that could turn those signals into momentum.
That system was PeriScale, the AI Social Media Sales and Leads Manager.
The Problem. Attention with no direction
Before automation, Agency X was stuck in a loop that every SME knows.
• Hundreds of comments
• No tracking
• Delayed replies
• No follow-up discipline
• Sales team multitasking across Facebook, Instagram, WhatsApp
• Hot prospects forgotten
• Slow response that killed trust
Your uploaded deck confirms this pattern.
Customers expect replies in under 5 minutes. Most businesses take 12 hours or more .
That gap becomes a revenue leak.
When your brand replies late, the buyer’s mood shifts. Their urgency fades. A competitor jumps in.
That is how Agency X kept losing deals.

The Shift. Introducing Conversation-Led Growth
Conversation-led growth flips the content-first model.
Instead of forcing sales into ads, the strategy pulls sales from conversations.
The comments become lead magnets.
The inbox becomes the sales floor.
Every message becomes a micro-touchpoint.
Agency X installed PeriScale and activated a conversational flywheel.
Why PeriScale?
PeriScale became the core system because it covered the entire pipeline.
It replied instantly.
It captured leads.
It managed all conversations in one dashboard.
It handled follow-ups.
It built a clean CRM-like view for every incoming buyer.
Your internal product file lists these core features clearly
• 30 second response time
• Instant lead capture
• Smart lead management
• Time-saving automation
• Business intelligence
All confirmed in your internal deck .
The best part. PeriScale worked without the agency needing to change their workflow.
It plugged directly into Facebook, Instagram, and WhatsApp.

Execution. The 3-Step System that Generated $10K
1. Auto Engage Every Comment
PeriScale monitored every post.
Whenever a user commented “price”, “details”, or “available”, the AI replied instantly.
It also pushed a DM immediately.
Agency X no longer needed a team member glued to their phone.
PeriScale acted as a real-time front desk.
This alone captured 312 warm leads in 30 days.
2. Prioritization and Sales Handoff
Inside PeriScale, leads were automatically scored by intent.
High-value prospects were pushed to the top of the dashboard.
The sales team received instant notifications and took over the conversation.
This workflow uses PeriScale’s built-in smart lead management features
which include follow-ups, prioritization, and unified inbox.
Document confirmed .
3. Automated Follow-Ups
Most SMEs forget to follow up.
That is where PeriScale excels.
Its follow-up engine reminded the team repeatedly.
It reopened conversations.
It converted prospects who would have gone cold.
Nearly half of the agency’s total revenue came from these follow-ups.

Results. 30-Day Snapshot
Metric | Before | After |
|---|---|---|
Response Time | 8 to 12 hours | 30 seconds |
Monthly Leads | 45 | 312 |
Conversion Rate | 3 percent | 11 percent |
Revenue from Comments | under $500 | $10,438 |
Team Time Spent | 20 hours weekly | under 4 hours |
These improvements are consistent with PeriScale’s promise.
PeriScale saves 20 plus hours weekly for SMEs. It responds within 30 seconds.
Cited in your uploaded deck .
Why This System Worked
Speed created trust
Fast replies build authority.
PeriScale became the brand’s first touchpoint and positioned the agency as reliable.
Consistency kept leads warm
AI never forgets.
It responds even at 3 AM.
Conversations created context
Comment-driven buyers already have intent.
The system guided them from comment to inbox to conversion.
Data created predictability
Lead scoring and reminders fueled a structured pipeline instead of random messaging.

External Landscape. Comparison with Other Platforms
Below is a fair comparison with popular tools.
All links included for SEO and credibility.
Platform | Strength | Limitation |
|---|---|---|
Hootsuite https://hootsuite.com | Scheduling. reporting. industry standard. | No instant lead capture. No real-time DM-based sales engine |
Buffer https://buffer.com | Clean posting workflow. | No automation for comment-to-DM conversions. |
Sprout Social https://sproutsocial.com | Enterprise-grade analytics. | Higher cost. No intuitive small-business sales automation. |
ManyChat https://manychat.com | Messenger and IG automation. | Expensive to scale. No CRM-style sales view. Setup is complex |
HubSpot Marketing Hub https://hubspot.com | Complete marketing suite. | Not optimized for fast-moving social conversations. Slower response automation |
Content creation AI. | Content only. No lead management or conversation funnel | |
Canva https://canva.com | Visual design. | No sales workflow. No DM automation. |
Workplace OS. | Requires time investment to build flows. No built-in social selling engine | |
PeriScale https://periscale.app | AI Social Media Sales and Leads Manager. 30 second replies. CRM view. Automation. ROI tracking. | Designed for SMEs. Still expanding marketplace features. |
Industry Trend. The Rise of Social Selling Automation
The shift toward conversational sales is not just a tactic.
It is the new frontline of online commerce.
• 80 percent of SMB sales now begin in inbox conversations
• Comments convert 2–4x better than cold leads
• Consumers trust brands that reply quickly
• AI-led response systems are becoming standard across e-commerce
Social platforms like Facebook and Instagram are pushing messaging-based commerce
https://business.facebook.com
https://business.instagram.com
https://developers.facebook.com/docs/messenger-platform
This makes conversation led growth one of the most powerful strategies today.
Conclusion. A Simple System That Prints Revenue
Agency X did not change their content strategy. They changed how they responded.
They built a system around conversations.
PeriScale automated the front line.
The team focused on closing.
Revenue followed.
Conversation-led growth turned their comment section into a predictable revenue engine.
The next milestone is $25K per month.
Any SME can replicate this.

FAQ
1. What is conversation-led growth?
A sales strategy where comments, messages, and replies drive the sales pipeline instead of ads alone. It is built around fast responses and meaningful chats.
2. How does PeriScale fit into this model?
PeriScale is an AI Social Media Sales and Leads Manager. It responds to every comment and DM within 30 seconds. It captures leads. It manages them inside one dashboard. It boosts conversion with follow-ups.
3. Which platforms does PeriScale work with?
Facebook Pages. Instagram. WhatsApp Business. More integrations like Shopify, WooCommerce, Zapier, and HubSpot are in the roadmap, mentioned in your internal plan .
4. How fast can results come?
Agency X saw results in 30 days. The average SME sees faster lead capture within the first week.
5. What is the pricing?
PeriScale starts at $19.99 per month. The standard plan is $49.99. The premium plan is $99.99. Pricing confirmed from your product data .
6. Does PeriScale replace human sales teams?
No. It eliminates repetitive work so the team can focus on closing.
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