White Label Playbook : Pricing, Onboarding & Templates

TL;DR
- Agencies can unlock a new multi six figure revenue stream by reselling automation-as-a-service.
- Price your white label plans using a margin-first model.
- Build a zero friction onboarding flow so clients go live inside 72 hours.
- Use automation templates to deliver work faster and reduce churn.
- Grab the White Label Starter Pack at the end and plug directly into your agency stack.
1. Why Agencies Are Rushing Into White Label Automation
Traditional social media management is burning out agencies.
Too many deliverables.
Too many revisions.
Too little margin.
White label AI automation flips the script.
You deliver more value with less ops pressure.
AI handles the grunt work so your team can focus on strategy and revenue.
Industry proof.
Global demand for AI driven social media automation is skyrocketing. Tools like ManyChat, HubSpot, CloudCampaign, Predis.ai, and Hootsuite dominate search volume. Yet none of them solve instant lead capture and real time reply automation the way PeriScale does.
Links
https.//manychat.com
https.//cloudcampaign.io
https.//hootsuite.com
https.//hubspot.com
https.//predis.ai
.png?w=900&h=490)
2. What White Label Automation Actually Means
A white label automation agency sells AI powered workflows under their own brand.
Your clients see your logo, your dashboards, your support team.
But under the hood. the engine is handled by a provider like PeriScale.
You own
- Pricing
- Packaging
- Customer relationship
- Delivery experience
- Recurring revenue
Your provider handles
- Infrastructure
- AI agents
- Analytics
- Performance
- Feature updates
This is how agencies scale without hiring a big ops team.
3. Pricing Framework for White Label Agencies
Gen Z agencies want simple pricing. Clients want predictable billing.
Here is the proven three tier model.
Starter Plan
Best for small brands
- Automated replies
- Inbox unification
- Basic posting
- Starter analytics
Recommended Retail Price. $99 to $149 per month
Goal. High volume. low support.
Growth Plan
Best for SMEs
- Full conversation automation
- Hot lead routing
- CRM sync
- Analytics dashboard
- WhatsApp. Instagram. Facebook support
Recommended Retail Price. $249 to $399 per month
Goal. Highest adoption. maximum margin.
Pro Plan
Best for agencies and ecom scaling
- Multi channel automation
- AI powered scheduling
- Multi agent workflows
- Dedicated success calls
- ROI tracking
Recommended Retail Price. $699 to $999 per month
Goal. Build long term retainers without adding team members.
Recommended margin. 3x to 5x on your base cost.
Reference competitors for pricing benchmarks
https.//www.zapier.com
https.//www.buffer.com
https.//www.sproutsocial.com
https.//www.followr.ai
https.//www.hubspot.com/products/marketing
4. Client Onboarding Flow That Works Every Time
Your job is to make onboarding feel like magic.
Fast. smooth. structured.
Step 1. Discovery
Collect
- Client niche
- Platforms
- Preferred tone
- Target audience
- Offers
- Current lead problems
Step 2. Access Collection
Automate form collection using Typeform or Tally
https.//tally.so
https.//typeform.com
Collect
- Facebook Page
- IG Professional Account
- WhatsApp Business API
- CRM details
- Brand assets
Step 3. Workflow Setup
Deploy your pre built templates
- Auto reply workflows
- Lead qualification flows
- FAQ sequences
- Missed message recovery
- Sales push sequences
- Customer support automation
Step 4. Internal QA
Your team runs a live simulation
Check
- Trigger conditions
- Response timing
- Lead routing
- Analytics logging
Step 5. Go Live
Launch within 72 hours.
Send a kickoff message and a monthly results snapshot to build trust.

5. Automation Templates to Use Immediately
These are plug and play. Clients love them.
Template. Sales Lead Capture
Trigger. Incoming DM
Reply. “Hi. we got you. Drop your number and we will call you back in 5 minutes.”
Tags. warm lead
Route. CRM or WhatsApp team
Template. Customer Support
Trigger. FAQ keywords
Reply with predefined solutions plus call to action.
Template. E commerce Recovery
Trigger. “Where is my order”
Route. tracking link
Escalate if unresolved
Template. Appointment Booking
Trigger. “I want to book a slot”
Integrate with Calendly
https.//calendly.com
Template. Lead Nurturing Sequence
Day 1. Welcome
Day 3. Social proof
Day 5. Offer push
Day 7. Follow up
Use your branding. your tone. your client’s voice.
6. Scaling Your White Label Agency
Once your base workflow is stable. scale using these systems.
Monthly Performance Reports
Use ROI dashboards from PeriScale to prove impact.
Data points include
- Response time
- Conversion paths
- Lead value
- Best performing posts
PeriScale - AI Social Media Sal…
Upsells
- Content creation add ons
- Paid ads integration
- CRM setup
- Automation expansion
- Multi channel workflows
Retention Tricks
- Monthly review calls
- Better templates every quarter
- Seasonal campaign packs
- Exclusive growth playbooks
7. White Label Starter Pack (Lead Magnet)
Download includes :
- 6 pricing templates
- 10 onboarding forms
- 15 automation workflow templates
- 5 contract agreements
- 3 proposal decks
- ROI report template
- Client success SOP
You can offer it as -
PDF
Canva template
Notion board
Google Drive folder
.png?w=900&h=490)
FAQ Section
How does a white label social media automation agency work
You resell automation services under your brand while a backend provider handles infrastructure and AI. This lets you deliver high end automation without building software.
Can I charge clients my own pricing
Yes. You own all pricing. packaging and contracts.
How fast can clients go live
Most white label agencies launch clients in 48 to 72 hours using pre built workflows.
Which niches convert best
E commerce. real estate. restaurants. beauty salons. coaching. electronics retail. SMEs that receive lots of DMs convert extremely well.
What tools integrate with white label automation
Shopify. WooCommerce. HubSpot. WhatsApp Business. Meta inbox. Zapier. n8n. Typeform.
Enjoyed this article? Share it with your network!

Related Articles


